Sharing cultural diversity through digital and print media
At Eyeview Ethnic Trust we have a dream that one day New Zealand will be held up as a global case study in how to truly embrace cultural diversity; that our small nation will be recognised for genuinely moving beyond racial prejudice and offering inclusivity for all, no matter where they come from or what they hold dear.
We believe New Zealand has what it takes, and we are committed to achieving it.
Culture is a system of knowledge that is passed down through generations and binds us together. We are all born into a specific culture, and it shapes our identity – our behaviour, beliefs, language, values: our entire way of being.
Why is Cultural Diversity Important?
Our 4.8 million population is increasingly diverse. Across the country and in all walks of life we meet people from different ethnic, racial and cultural groups. And it’s not just here at home: New Zealand operates on a global stage, engaging in commercial and political conversations with many cultures that differ from our own.
Cultural diversity provides vast opportunity for learning and societal progress. It helps dispel the negative stereotyping, preconceived biases and fear that is often passed down through generations due to lack of knowledge or understanding. In doing so, it breaks down barriers within our communities, replacing them with trust and respect.
Cultural diversity also offers another level of interest to life; we get to see the world through another’s eyes and experience a different way of being, with all the richness, colours, flavours and depth that comes with it.
The key to unlocking the potential that cultural diversity offers is to foster curiosity and encourage listening. If we truly listen to the different stories, beliefs, values, traditions and perspectives that exist within our own neighbourhoods, we will begin to understand.
What is the role of Eyeview Ethnic Trust?
Align with a great cause and help us build a more inclusive New Zealand
Companies like yours make up the fabric of New Zealand society and we’d love you to be involved in our journey. We have a range of ways in which you can support our non-profit initiatives, including content or publication sponsorship, and would welcome the opportunity to share them with you.
We believe the benefits of aligning your brand with EyeView Ethnic Trust are extensive:
It will demonstrate to customers – both current and potential – that you are committed to building an inclusive New Zealand and are giving back to your local community.
We can help you reach new markets who might not yet be aware of your products or services.
There is a strong possibility that your own workforce is culturally diverse. Everyone wants to feel good about the company they work for, and supporting such a great cause will be enhance internal positivity and contribute to overall business culture.